First String

Bill Simmons Drafts Katie Baker, Chuck Klosterman and Lane Brown For New Sports Blog

By Kat Stoeffel | February 18, 2011 | 12:38 pm

ESPN's star columnist Bill Simmons is launching his own site, reports AllThingsD. The as of yet unnamed blog will be owned by ESPN, but not ESPN branded. The coverage will be 70% sports and 30% pop culture, or, as his site designer described it, "sports/literary." And he's staffing it... MORE >