The Atlantic
Earlier this month, The Atlantic shocked many by announcing that, for the first time in decades, they had made some money on an actual smart-person magazine. To what strategy did it owe this windfall of profit, which totaled a respectable $1.8 million? Why, the Internet, apparently! In 2010 digital advertising for The Atlantic jumped mountains, pulling off a 70 percent... MORE >
President Obama's address to the nation, delivered last night from the Tuscon, Arizona hospital where Rep. Gabrielle Giffords is recovering from Saturday's tragic shooting, has been lauded basically across the... MORE >
Last week James Fallows introduced a brilliant little contest at Atlantic.com. Readers were asked to submit their favorite cables from the 250,000 secret government documents leaked by Wikileaks. Turns out this was just a genius ploy for some crowd-sourced labor. Now Atlantic.com is making use of the best cables as part of their CableGate Chronicles, a sort of mashup between Wikileaks and... MORE >
The National Journal's website, once read only by D.C. pols willing to pony up the steep subscription fee, now has a set date when it will ease its paywall and present content to a larger... MORE >
Atlantic Media Company president Justin Smith announced yesterday that Scott Havens, who has been one of the masterminds of The Atlantic's growth online, will be taking over digital strategy for the National Journal Group as well. Mr. Havens is moving into newly created position, vice president of digital strategy and operations, "to lead and implement our 'digital-first' corporate and business unit strategies," Mr. Smith wrote in a memo to the... MORE >
Newsweek economics editor Dan Gross is leaving the magazine for Yahoo, according to Joe Pompeo. Mr. Gross, formerly of The New York Times and currently a columnist for Slate, will likely be edting Yahoo's Finance page. He follows the most recent departures, Newsweek editorial director Mark Miller, Gabriel Snyder and Geoff Reiss, out the... MORE >
The National Journal announced yet another high-profile hire earlier today: chief White House correspondent Major Garret from Fox News. National Journal editor-in-chief Ron Fournier called Mr. Garrett the embodiment of the team he's building in Washington, "a fierce competitor on his beat, and a good and decent... MORE >
The National Journal has added another ace to its increasingly stacked deck of Washington talent. Veteran Matt Cooper has joined the aggressively relaunching Atlantic Media-owned National Journal Group as managing editor. He will also lead a major beat team that has yet to be determined, according to a release this... MORE >
Way back in May, Felix Gillette told us that The National Journal wanted to battle Politico for page views and ad dollars, and now it looks like a war might be starting in earnest. An announcement went out today that Washington blogger Marc Ambinder would leave sister publication The Atlantic and join David Bradley's National Journal. Mr. Ambinder will stick with The Atlantic through November and the midterm elections, and then will join the Journal's White House team shortly... MORE >
Hanna Rosin will be expanding her recent Atlantic cover story, "The End of Men," into a book—the rights sold to Rebecca Saletan at Riverhead in a deal negotiated by Sarah Chalfant of the Wylie Agency.... MORE >
Danny Meyer is known in the restaurant world as a good guy to work for, and now three of his staffers will enjoy a sweet new perk—a column on The Atlantic's food channel. Editor Corby Kummer wrote in his... MORE >
More good news out of The Atlantic today. David Bradley's flagship announced that traffic on TheAtlantic.com has reached an all-time high, with 4.2 million uniques in June. The numbers haven't been that good since the 2008... MORE >
Adam Pasick, the editor in charge of Atlantic Media's business site launch, has abandoned ship to take Jessica Coen's old job as online managing editor for New York, according to Jeff... MORE >
David Bradley, the owner of Atlantic Media, told The Observer earlier this spring that The Atlantic and its website were losing just under a million dollars a year. "That is the farthest reach of my imagination," said Mr. Bradley. "I've never seen growth like that. It's in the teeth of the... MORE >
In the winter of 2009, David Bradley, the owner of the Atlantic Media Company, and Justin Smith, one of his top executives, met for a late-night dinner at Kinkead's restaurant on Pennsylvania Avenue to plot the opening gambits in a Beltway media war. Mr. Bradley wanted to talk about the future of the National Journal, which he'd bought in 1997. Of all the media properties he had ever owned, the studiously earnest, weekly political magazine... MORE >
