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WVFM, formerly known as WQLR, 106.5 the Q, is a Adult Contemporary outlet serving the Kalamazoo, Michigan radio market. The station's frequency is 106.5 MHz on the FM dial with an ERP of 33 kW. They are owned by Midwest Communications. WVFM 106.5 is located on a crowded Frequency across south-west lower Michigan. The station covers all of Kalamazoo/Battle Creek area, and reaches as far north and east as Lansing and Jackson. During summer months the station can be received in the Flint area. Interference occurs as you travel eastward with WLQR-FM. 106.5 "The Ticket" in Delta/Toledo, OH.
[edit] History Timeline
- For years, WQLR played Beautiful Music/Easy Listening fare under the "Clear 106" brand name (from which the calls were derived). In the mid-1970s, the station's owners started a Beautiful Music syndication service called KalaMusic after WOMC in Detroit copied WQLR's formatics and became a ratings success (1). WQLR was one of the last beautiful-music stations in Michigan to change format, continuing with the easy listening format until the early 1990s but soon thereafter adjusting the format to Adult Contemporary.
- March 1999: WQLR dropped its longtime "Q-Lite 106.5" name to become simply "Q106.5."
- April 2002-March 2003: "Q106.5" tweaked its AC format to more of a Hot AC approach, adding music by alternative rock artists such as Nickelback and Puddle of Mudd.
- January 2006: Midwest Communications announced that it would purchase WQLR and its sister stations, WKZO 590 AM and WQSN 1660 AM, from Fairfield Broadcasting for $13.25 million, pending FCC approval and closing. Not included in the same was WKLZ 1470 AM which was subsequently taken off the air. The sale was approved in March 2006.
- August 27, 2006: WQLR moves from AC to Variety Hits, using Midwest's Guaranteed Music Variety format already in use at several of the company's other FM stations.
- March 26, 2007 : The WQLR callsigns are moved to another Midwest Communications station as part of a drive to help listeners remember the WVFM callsigns for Arbitron listener logs.
- 2009 The station returns to an Adult Contemporary format.
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