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Television advertisements often portray men and women in very different roles, engaging in behavior that is often “safe” to perform in regards to one’s gender. Women are usually seen as domestic, marveling over the wonders of detergent, or as gentle nurturers and housewives who love preparing dinner for the family. They are also often depicted as sex objects of men’s desires. Men, on the other hand, are often depicted as workers, as engaging in masculine hobbies and leisurely activities, as sexually active, and on the prowl.

Men's rights groups are the focus of a series of articles published by the Southern Poverty Law Centre.

Nearly all mainstream pornography is depicted from a man’s perspective. This may be obvious, as in Point of View (POV) type scenes which are shot as if through the eyes of the male porn performer, or made evident through the fact that the woman (or women) take up most of the picture or screen (they are the ones to be looked at), or even apparent through the kind of sex and sex acts being depicted; Ass To Mouth (the only purpose of which is to grant the male performer and viewers additional pleasure through the degradation of the women involved) is a good example.