Kraft Mayo
Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched[1] with a celebrity-based ad campaign by HGTV's Design Star judges Candice Olson, Genevieve Gorder and Vern Yip.
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[edit] History
Kraft Mayo was introduced in 1988, after Kraft's similar product, Miracle Whip, was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test--Americans who are preferring the taste of Kraft Mayo over Miracle Whip. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded to light, fat free, respectively. In 2002, Kraft Mayo expanded to other bottle shapes like easy squeeze and all-out versions of the brand. In 2008, Kraft released a new mayonaise with olive oil, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and calories than regular Kraft Mayo.
[edit] Flavors
- Kraft Real Mayonnaise
- Kraft Light Mayonnaise-Same as the original version, but with less calories and fat.
- Kraft Fat Free Mayonnaise
- Kraft Mayo with olive oil-Recent flavor of Kraft Mayo. This flavor is the same as the regular version, but flavored with olive oil and has less fat and calories [2] than the regular version of Kraft Mayo.
[edit] References
- ^ Kraft Gives Mayo Brand a makeover-Brandweek Accessed May 27, 2010.
- ^ Nutriton information for Kraft Mayo with Olive oil
