Bull's-Eye Barbecue Sauce

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Bull's-Eye Barbecue Sauce is a popular barbecue sauce made by Kraft Foods.[1] RIDG's Finer Foods is the company name owned by Kraft which it chooses to identify as the distributor of the product. In Canada, it is also the official BBQ sauce of the Calgary Stampede.

Contents

[edit] History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]

[edit] Variants

  • Bold Original
  • Chicken & Rib Renegade
  • Grilled Onion & Garlic Showdown
  • Old West Hickory
  • Honey Garlic Bonanza
  • Hot Southern Cajun
  • Sweet & Sticky
  • Blazin' Chipotle
  • Steakhouse
  • Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.[3]
  • Smokin' Chipotle - flavoured with the chipotle peppers[3]
  • Raging Buffalo - A combination of barbecue and hot wing sauce[3]
  • Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider[3]
  • Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
  • Memphis Style - Mustard & spices with a sidekick of sweet brown sugar

[edit] Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] Replaced in 2007 with Sweet Baby Ray's.

[edit] References

  1. ^ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. http://www.kraftfoodingredients.com/Products/BarbecueSauces?catid=4. Retrieved 2007-08-28. 
  2. ^ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090601_142527_5684. Retrieved 2009-07-25. 
  3. ^ a b c d "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. http://www.bbqreport.com/archives/barbecue/2006/06/20/bulls-eye-barbecue-sauce-introduces-new-flavors/. Retrieved 2007-08-28. 
  4. ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. http://findarticles.com/p/articles/mi_pwwi/is_200009/ai_mark02017217. Retrieved 2007-08-28. 
  5. ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. http://nl.newsbank.com/nl-search/we/Archives?p_product=LB&p_theme=lb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAE92A9E127EEFA&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 2007-08-28. 

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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.


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