Bubblicious

The gum wrapper of the Lightning Lemonade flavor featuring LeBron James. This flavor was introduced in 2005 and modified from the original.

Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner Lambert. The brand is now part of Cadbury Adams, a division of Kraft. It was launched in in 1977, in response to the tremendous sales of Bubble Yum, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.

Bubblicious was named by a Vice President of American Chicle's advertising agency, Ted Bates, Paul MacMahon, working with a copy writer, John Voulgaris.

Bubblicious is available in original format and Bubblicious Bursts with a liquid-filled center.

There are 24 flavors of Bubblicious, 6 of which have been discontinued, and 1 of which was discontinued and then re-introduced:

• Original
• Cotton Candy
• Savage Sour Apple
• Blue Blowout
• Strawberry Splash
• Watermelon Wave
• Twisted Tornado
• Sour Mania
• Orange Outbreak (discontinued)
• Bursts with Thunder
• Gonzo Grape
• Paradise Punch
• Island Squeeze
• Sour Cherry (Bursts)
• Original (Bursts)
• Radical Red (discontinued)
• Tropical Tango (discontinued)
• Bahama Blast (discontinued)
• Lightning Lemonade (discontinued, then re-introduced)
• Frantic Fruit
• Cherry Cola (discontinued)
• Kickin Cola (discontinued)
• Lebron's Lightning Lemonade
• Choco Choco Chip
• Strawberry Splash
• Raspberry
• Cola

Current available flavors (12/09):

• Thunderin’ Bubblegum
• Blue Blowout
• Blueberry
• Gonzo Grape
• Watermelon Wave
• Savage Sour Apple
• Paradise Punch
• Sour Citrus
• Strawberry Splash
• Lightning Lemonade
• Bubblicious Carnival Cotton Candy

• Bubblegum (Bursts)
• Strawberry Bomb (Bursts)
• Mango Peach (Bursts)
• Sour Cherry Storm (Bursts)

The original Lightning Lemonade flavor was discontinued in the year 2000. However, in 2005 the flavor was re-introduced as LeBron's Lightning Lemonade, based on a partnership between Bubblicious and basketball player LeBron James. The caricature featured on the packaging was illustrated by cartoonist Grey Blackwell. Although the flavor was re-introduced, it was changed (it had raspberry flavor added to it).

• Bubblicious Ink'd!

"Bubblicious Ink'd!" is the newest flavor. It contains somewhat of a sour flavor and colors the tongue blue. Bubblicious Ink'd! is supported by Cartoon Network's Clik Street Skaters' Group. The Clik Street Skaters also performed a commercial similar to the company's original Ink'd! commercial.

• Bubblicious Sherbet

This ice cream is made by Breyers with bubblegum pieces and a bubblegum swirl.

Trivia

• Bubblicious holds the Guinness Book of World Record for the most bubble gum bubbles blown at one time. Hundreds of Little League players and fans joined Major League Baseball Hall of Famer Ozzie Smith to set the world record with over 100 fans and 300 pieces of Bubblicious gum.