Cadbury Mr. Big
Mr. Big is the largest sized candy bar produced by Cadbury, hence the name. The standard bar is made of a long, layered vanilla wafer, coated in caramel, peanuts and rice crisps, which is then covered in the simulated chocolate coating. A Mr. Big bar is the length of two "standard"-sized bars end-to-end – around 20 centimetres long.
In Canada, they are very common, and are available at all regular retailers, in an increasing number of varieties. Some of the new varieties available include Mr. Chew Big (with added caramel), Mr. Big Fudge (with a fudgy centre), and Mr. Big with Maple. They are also available in lesser quantities in a few other countries like Australia (though they are only available at the Cadbury factory outlet in Hobart, Tasmania), Great Britain, Germany, Hungary, Poland and in some areas of the United States. Mr. Big has also been commonly offered at convenience stores in South Korea such as Family Mart and 7-11 since the late 1990s.
Mr. Big is the only Cadbury chocolate bar to have an ice cream variant made by Nestlé. It was discontinued in May 2002 in the UK, due to poor sales. An ice cream bar version produced by Nestlé is still available in Canada, although other Cadbury ice cream products are made by Breyers.
As an interesting footnote, the Mr. Big Brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury). This created the uncomfortable situation where the trademark of one of Neilson's largest brands was owned by its largest competitor. A deal was finally arranged with Nestlé where Neilson bought the rights to the name Mr. Big for confectionary.
