Calumet Baking Powder Company

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Calumet Baking Powder Company was an American food company established in 1889 in Chicago, Illinois, by baking powder salesman, William Monroe Wright. His newly formulated double-acting baking powder took its name from the Native American name for a peace pipe given to the lands now known as Calumet City, Illinois. Wright's company adopted an Indian head as its trademark, an image not dissimilar to that later used by the Chicago Black Hawks ice hockey team.

In 1929, William Wright sold out to General Foods and Calumet Baking Powder became one of its many name brands. Wright, a fan of horse racing, would use his wealth to build what would become a world-renowned breeding and training operation in Lexington, Kentucky, which he named Calumet Farm. General Foods merged with Kraft Foods in 1990.

Calumet is significant in Stanley Kubrick's film The Shining. Some interpret the film as having an underlying commentary on the treatment of Native Americans in U.S. history. Calumet's iconic logo is seen in the background of key scenes throughout the film.

[edit] References

http://www.drummerman.net/shining/essays.html

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