Double Decker (chocolate bar)
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| Type | Confectionery |
|---|---|
| Introduced | 1976 |
| Related brands | List of Cadbury products |
Double Decker is a brand of chocolate bar currently manufactured by Cadbury. First introduced in 1976, its name derives from the double-decker bus.
The chocolate bar is lightly flavoured with coffee[1] and structured in two layers; an upper whipped nougat layer, with a lower layer of cereal ‘crispies’, these are then coated in milk chocolate. Originally the bar contained raisins within the base layer, however consumer research in the 1980's led to these being removed and the current formulation being introduced.
The bar has a mass of approximately 60 g, and typically contains 11.3 g of fat, 41 g of carbohydrates, 2.6 g of protein and 1155 kJ (275 kcal) of energy. The Double Decker no longer contains hydrogenated oil.
There also existed a 'Double Decker - Nuts' launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.
[edit] 2009 Revamp
In 2009 the bar received a packaging revamp, for the first time since 2004. Also a Cadbury Double Decker Duo product was launched, two smaller 40 grams (1.4 oz) Double Decker bars in one pack.
[edit] References
[edit] External links
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