Malabar (chewing gum)

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Malabar is a trademark French brand of chewing gum, launched in 1958 by Kréma. It is now a brand of Cadbury who is owned by Kraft.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The figure, created by the designer Jean-Claude Poirier, is no longer the central part of the advertisements but is still present on the packaging of the gum. [1]

[edit] References

  1. ^ Malabar's mascot updated (French)
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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
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Retrieved from "http://en.wikipedia.org/w/index.php?title=Malabar_(chewing_gum)&oldid=490782056"
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