Hennie Weiss

Television advertisements often portray men and women in very different roles, engaging in behavior that is often “safe” to perform in regards to one’s gender. Women are usually seen as domestic, marveling over the wonders of detergent, or as gentle nurturers and housewives who love preparing dinner for the family. They are also often depicted as sex objects of men’s desires. Men, on the other hand, are often depicted as workers, as engaging in masculine hobbies and leisurely activities, as sexually active, and on the prowl.