Advertising & Branding
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Maybe it’s a sign of the times. Like the global Chevrolet creative review before it, the outcome of Johnson & Johnson’s ongoing global creative review won’t hinge on creative or…
Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through…
Specs Age 33 New gig Evp, executive creative technology director, Deutsch LA Old gig Vp, creative technology director, McKinney What does your job entail, exactly? I oversee a team of animators, motion designers, 3-D…
Philadelphia-based Red Tettemer + Partners was awarded lead North American creative responsibilities for Right Guard deodorants, Adweek has learned. The brand, owned by packaged-goods conglomerate Henkel, chose RT+P for the work…
General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…
Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In…
Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned. The Newington, N.H.-based chain awarded the business to RT+P after…
Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year. Since January, new-business leaders at six agencies—Draftfcb, DDB, JWT, Young & Rubicam, Deutsch LA…
Specs Who (l. to r.) Scott Mellin, CEO; Andrew Price, vp, executive creative director; Tracy McInnes, president What Digital creative agency Where Denver offices As its name suggests, Factory Design Labs helps make not…
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…
