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Data Points: Mobile Election Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

October 17 2012

First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15 2012

Coming Soon: Epic Chef New competition series from the dudes behind YouTube hit Epic Meal Time

Described by some as the Jackass of the food category, Epic Meal Time has developed a hefty YouTube following: 2.8 million subscribers, and over 460 million views. Now, the overfed…

October 15 2012

Voice: The Connected Protagonist To reach the content-hungry consumer, marketers need to shift their own role from star to supporting player

The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people, and are…

October 15 2012

Are Views From YouTube’s TrueView Ads True Views? Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

October 15 2012

Sharethrough Grabs $5 Million in Funding for Native Ad Push Video advertising platform going after premium publishers

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell…

October 11 2012

Web Video's New Buddy? Top YouTube channel aims to become backbone of video ad sector

Does the exploding Web video media business need its own Buddy Media? Surely, with 50 more YouTube channels coming down the pike, joining the 100 or so funded channels rolled out…

October 10 2012

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10 2012

Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 09 2012

First Mover: Joy Behar The comedienne on people who inspire her and the kind of guests who make her nervous

Specs Age 70 New gig Host, Current TV’s Joy Behar: Say Anything Old gig Host, HLN’s The Joy Behar Show So what’s the new gig going to be like? Well, the new gig is something…

October 08 2012

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