Topic: Digital
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…
Tumblr has a problem: advertisers just can’t get enough of their ads. It’s a good problem to have, especially considering that Tumblr didn’t even sell proprietary ads until last spring, when…
Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…
There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…
Forbes likes to think of itself as a 95-year-old startup. To that end, the old school publisher has embraced the digital age with its AdVoice branded content model, which enables…
In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on…
If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when…
The New York Times Company appears to be shedding some layers this morning, as AllThingsD reported that it's planning to sell About.com for $270 million to Answers.com. The New York Times has also…
Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…
Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…
