Topic: Digital
Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…
The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…
Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…
The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…
When Adweek introduced the Hot List 32 years ago, the franchise focused exclusively on consumer magazines and their print ad business. Last year, we jettisoned our original formula to include…
There is no doubt that these are the best times to be in the ideas business. This is a time of propelling progress on almost all fronts. We have to…
Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups. Today,…
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…
Tumblr has a problem: advertisers just can’t get enough of their ads. It’s a good problem to have, especially considering that Tumblr didn’t even sell proprietary ads until last spring, when…
