Advertising & Branding
:Interactive
Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…
When Adweek introduced the Hot List 32 years ago, the franchise focused exclusively on consumer magazines and their print ad business. Last year, we jettisoned our original formula to include…
In a digital-centric world, these are the very hottest digital destinations, grabbing the attention of consumers and advertisers alike—from news sites (The Huffington Post, The New York Times) to ascendant…
While suitably impressive as a whole, the most stirring element of the John F. Kennedy Presidential Library and Museum's immensely detailed and immersive "Clouds Over Cuba" interactive presentation is the…
Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups. Today,…
The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people, and are…
Civil Rights Defenders, an activist group, came up with a Captcha system that raises awareness of global civil-rights issues by bringing up a political topic—and then asking how you feel…
Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).…
Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad…
Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…
