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Sandy's Aftermath Shows That We Can't Stop Working In the digital age, not even a blackout can stop us from plugging in

Half of Manhattan spends its nights ensconced in darkness. Parts of Staten Island and New Jersey are in near ruin along with other hard hit areas of New York. Power…

November 02 2012

Obama Dominating Web Down the Stretch Both candidates learning about the perils of audience-based buying

As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national…

November 02 2012

Quartz Exceeds First-Month Expectations Business site hits 840,343 unique visitors in October

Atlantic Media Company launched the business news site Quartz in late September, aimed at the world’s financial elite with a mobile-first approach. The content designed in an app-like setting ideally performs…

November 02 2012

LinkedIn Execs Debate Stage of Mobile Monetization Company's Q3 earnings beat estimates

“The last few months have marked the most significant period of product development in LinkedIn’s history.” That’s how CEO Jeff Weiner kicked off the company’s third-quarter earnings call on Thursday.…

November 01 2012

American Express, Xbox Sync Up to Change Up Console Advertising Companies piloting offers program in Halo 4

Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…

November 01 2012

FCC: Mobile and Cable Services Improving New York and New Jersey continue to be 'difficult'

As many residents of New York and New Jersey know all too well after Sandy blew through town, cellphone and cable service outages persist. But overall, communications conditions in the…

November 01 2012

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 01 2012

PageLever Looking to Bring Automation to Facebook Brand Posts Startup launches real-time analytics platform

Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off. In the latter case,…

November 01 2012

Megan Fox, Biology Wiz, Speaks to Dolphins in Latest Acer Ad Actress reveals her hidden talents

Megan Fox … one of the greatest scientific minds of our time? Seems unlikely, which is the whole joke of the actress's new commercial for Acer laptops. In the spot,…

October 31 2012

Jivox Looks to Make Mobile Campaigns Smoother Firm says it can facilitate campaigns across iPad Mini, iPhone

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically,…

October 30 2012

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