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Ocean Media Wins Gilt First TV advertising for online retailer

Gilt launched its first TV campaign today, moving its marketing efforts offline with the help of its first media agency, Ocean Media. The Huntington Beach, Calif., independent won the business…

November 12 2012

Groupon's Deal Worsens Daily Chicago company's Q3 disappoints investors

Tough times continue for the deals firm Groupon, which disappointed Wall Street on Thursday (Nov. 8) with a net loss of $3 million for the third quarter and below-expectations revenues…

November 08 2012

Pinterest's Commerce-Minded Rival Fancy Registers $26 Million Funding Round Startup posts 2 million users, $200k in weekly sales

Yesterday New York-based startup Fancy, which takes Pinterest’s social scrapbooking use case and connects it with commerce, posted a regulatory filing showing it nabbed a $26 million funding round. Fancy’s latest…

October 30 2012

Retailers as Ad Networks Amazon is the latest brand to repackage its audiences for display ads

Amazon built all sorts of buzz and intrigue during Advertising Week this month by touting its third-party ad platform. But what the e-commerce giant is doing isn’t actually all that…

October 30 2012

Data Points: Digital Holidays Black Friday is coming, and with it, the first multiscreen shopping season

Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping. Google commissioned Ipsos MediaCT to find out how people plan to get…

October 29 2012

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26 2012

Ad of the Day: PayPal Jeff Goldblum is his usual neurotic self in the company's first national ads

Buying stuff on the Internet is easy and safe with PayPal, says Jeff Goldblum. The actor-comedian stars in four entertaining new online spots from ad agency Publicis & Hal Riney as…

October 16 2012

Mendelsohn Affluent Survey: Small Networks, Big Spends Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

September 27 2012

Perspective: I Gotta Wear Shades Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

September 13 2012

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31 2012

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