Technology
:Mobile
Atlantic Media Company launched the business news site Quartz in late September, aimed at the world’s financial elite with a mobile-first approach. The content designed in an app-like setting ideally performs…
Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically,…
Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…
Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping. Google commissioned Ipsos MediaCT to find out how people plan to get…
The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…
When Adweek introduced the Hot List 32 years ago, the franchise focused exclusively on consumer magazines and their print ad business. Last year, we jettisoned our original formula to include…
In a digital-centric world, these are the very hottest digital destinations, grabbing the attention of consumers and advertisers alike—from news sites (The Huffington Post, The New York Times) to ascendant…
Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month. CEO Tim Cook’s mea culpa pointed iPhone owners to alternatives, among them…
Marketers these days like to talk about how mobile is in a similar place to where the Web was a decade ago. Well, Mercedes-Benz has just wrapped up a complete…
