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Zynga Needs More Words With Brands Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

October 23 2012

Google Faces Privacy Pushback Abroad EU, Canada and Asia ask search giant to revise policy

Regulators from 20 countries—in a European Union-led effort also entailing Asia and Canada—called on Google to revise its 10-month-old privacy policy today at a press conference in Paris. The CNIL,…

October 16 2012

Data Points: Men and Tech A look at guys' attitudes toward the Internet, social media and technology, by demo

Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…

September 27 2012

Search and Enjoy User behavior has adapted as the gaming industry has added more platforms, digital content

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…

September 25 2012

Data Points: Wired Child Preschoolers have more exposure to electronics than ever

Today's tots are more likely to have a laptop within reach (83 percent) than play outside (69 percent). Kids are getting exposed to laptops, electronic games and mobile phones at an…

September 20 2012

Bing Issues Pepsi-Style Challenge Against Google Campaign calls users to take blind search test

When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine…

September 06 2012

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31 2012

Outdoor Life When the temperature spikes, so do Google searches for grilling and margarita recipes

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August.…

August 07 2012

Master of Their Domains With 1,900 TLDs being snapped up, the marketplace is bracing for either a bonanza or a bust

Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have…

June 11 2012

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