February 1993

The burger blues: food poisoning has suppliers worried By Kathy Tyre Concern about the Jack In The Box-Vons food poisoning crisis i s running so high among a variety of meat suppliers that not only fastfood compan News Article
FCB Communications Reports Higher Earnings News Article
Zenith Farms Out Spec Project News Article
Kellogg Launches Book Promotion News Article
GMO Corrals Black Angus Restaurants News Article
NWNL Companies Searching For Agency News Article
Target Takes $10-Mil. Aim at Chicago By Beth Heitzma MINNEAPOLIS - Dayton Hudson Corp. is dropping what amounts to a media bomb on the Chicago market starting next week to introduce its upscale discount Target Gre News Article
Marketing Changes at Sears Puts Review in Question By Jim Kirk with Richard Brunell CHICAGO - Ogilvy & Mather/Chicago's chances of retaining the Sears, Roebuck & Co.'s $20-25-million apparel business in the coming News Article
CHECKOUT CHANNEL CHECKS OUT News Article
Fast-Food Clients Consider Quality Issue By Kathy Tyrer with Robin Meyerowit LOS ANGELES - Concern about the Jack In The Box food poisoning crisis is running so high among a variety of meat suppliers that not only News Article
Doner Hangs On To Borden Snack Biz News Article
Wendy's Sees Window of Opportunity In Drive-Up Service, Low-Calorie Meals News Article
FOE OR FRIEND? News Article
GM Renews Its Plans for A Driving Show By David Kile DETROIT - On the heels of its victory against NBC, General Motors said Friday it will go ahead with a prime-time hour-long safe driving program on CBS called Th News Article
Mullen On a Roll News Article
RESTRUCTURING?: DDB Needham Detroit May Make Major Changes This Week News Article
New Adidas Ownership May Mean Bad News for Young & Rubicam By Beth Heitzma CHICAGO - Last week's announcement that Saatchi & Saatchi ceo Robert Louis-Dreyfus acquired a controlling stake in German-based Adidas A.G News Article
Bad news bears News Article
Retirement of Coke prez Keough draws attention to marketing department By Alison Fahe NEW YORK--As Coca-Cola previewed its long-awaited new Coke Classic campaign last week from talent broker Creative Artists Agenc News Article
Anheuser-Busch Downplays Summer Promotion News Article
Townsend at Home For Century 21 By Robin Meyerowit LAGUNA HILLS, CALIF. - Townsend & O'Leary here elbowed out Minneapolis-based CME-KHBB with an assignment for Century 21 Real Estate Corp.'s $20-million account. T News Article
Orion Pictures Faces Uphill Marketing Battle News Article
Ex-Partners File Lawsuit Against DDB By Shelly Garci SAN FRANCISCO - Three former managing partners at DDB Needham/S.F. filed suit in Superior Court here last week charging their former employer with breach of con News Article
Auto Advertising Is Shifting Gears: O&M's Phillips Says TV Commercials Are No Longer Best Spots for Car Marketers' Complex Messages By Shelly Garci MARINA DEL REY, CALIF. - As competition tightens, distribution ch News Article
HIGH-TECH TREK: Western Shops to Talk With Microsoft About Its $22-Mil. Account By Kathy Tyre Software giant Microsoft has agreed to meet with several West Coast agencies interested in pitching its estimated $22-m News Article
Japan tiptoes toward comparative ads News Article
Nike considers marketing partner By Matthew Grim NEW YORK--Nike's ubiquitous Swoosh logo hasn't paired up with other brand trademarks in recent years. Mter all, it's not like Nike, a $3.5 billion global juggernaut News Article
The hunt is on to replace Bowen at McCann-Erickson By Michael McCarth NEW YORK--The hunt for a new top creative on the Coca-Cola Classic account at McCann-Erickson/ N.Y. is kicking into high gear, with several top News Article
Microsoft will meet with several agencies: West Coast shops are set to pitch the company's $22-million account News Article
Pitching on tarmac By Cathy Taylo The "world's favourite airline" could become Britain's most sought-after account. J. Walter Thompson's London office is leading the pack of agencies who sense an opening in a door News Article
SW Bell Yellow Pages Hits Right Note: Ketchum Campaign Puts the Word 'SWBYPS' on Everyone's Lips By Robin Meyerowit SAN FRANCISCO - When the operators at St. Louis-based Southwestern Bell Yellow Pages asked if the News Article
Headlands Goes to Heartland For Blue Cross Campaign News Article
L.A. Top Political Ad Market News Article
Man in the Mirror: Ad Vet Chabre Takes on Task Of Marketing Michael Jackson By Kathy Tyre Michael Jackson's put former Dailey & Associates exec Steve Chabre in charge of his conglomerate, as part of what appears t News Article
Robert Elen Wins Turbo Technologies By Kathy Tyre LOS ANGELES - Robert Elen & Associates landed Turbo Technologies' $4-million account last week, charged with positioning this tiny video game maker as it goes head News Article
Rockwell Uses Print Ads To Enter Commercial Orbit News Article
Vons Launches Campaign to Assure Shoppers In Wake of Jack In The Box Tragedy By Robin Meyerowit LOS ANGELES - Vons supermarkets launched a radio and TV campaign last week, with spokesperson Bill Davila saying that News Article
INCREASING THE PEACE News Article
FISHING FOR CUSTOMERS News Article
Senior Creatives Exit Riney News Article
ACCOUNT ACQUISITIONS LOS ANGELES News Article
Miller Ads Rename Light Beer Brand -- BSB Campaign Breaks 'GD Light' Spots Touting the Brand's Bar Name By Jim Kir MILWAUKEE - Not unlike its competitor Bud Light, Miller Brewing Co. last week took steps to shorte News Article
DRINK MILK - IT SHOWS News Article
ConAgra Looks Over Healthy Choice News Article
JWT Gets Needed Boost With Ford Credit Card Win News Article
Liggett-Stashower Pulls a Burnett News Article
Mullen's Ultimate Victory: BMW News Article
Sears Restructures; Moves Ahead in Review News Article
THE FUTURE OF GRILLING IS HERE The new Thermos Co. Thermal Electric outdoor grill looks like something out of the Jetsons. News Article
National Dairy Campaign's Future In Jeopardy: If Farmer Coalition is Successful, National Milk Ad Account Could Dry Up By Jim Kir MADISON, WIS. - If successful, a movement among a group of the nation's dairy farme News Article
Movie Moguls Are No Babes in Toyland: Film Pros Unwrap Piles of Licensed Products, Merchandising Plans at the International Toy Fair By Kathy Tyre HOLLYWOOD - If you want to know which movies will get big-budget a News Article
Agencies Ante Up For Hilton Gambling By Robin Meyerowit LAS VEGAS - Hoping to stack the deck in its favor, Hilton Hotels has launched a review for an agency to handle its estimated $5-6 million gaming division ad News Article
Nike Looks to Secure Foothold On Women's Fitness Market By Kathy Tyre BEAVERTON, ORE. - Nike will have doubled its investment in advertising to women by the end of the company's '93 fiscal year in May, as it looks News Article
Dole Juices Up With New Campaign: Lord, Dentsu Ads Tout Mixed-Fruit Drinks As Competition Intensifies News Article
Procter & Gamble Set To Expand EDLP: P&G Will Cut Trade Allowances on Many Health and Beauty Care Products in July News Article
GRAND BLVD.: SOMETIMES THE BEST TRADES ARE THE ONES YOU NEVER MAKE By DAVID KILE Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett. News Article
Battle for Chrysler Will Rage On News Article
Cash Influx Leads To Collapse Of Ketchum, Ayer Merger News Article
CAA Rumored To Raid Diet Coke News Article
INTERNATIONAL TRADE Sometimes the best way to get information is to ask a lot of questions. That's exactly what 26 Russian executives will be doing for the next two weeks at 17 Minnea News Article
Fizdale Pulls It Off for Leo Burnett; $125-Mil. Oldsmobile Account Stays By David Kiley and Jim Kir CHICAGO - In what will likely be the most defining moment of his career as chairman, ceo & chief creative officer News Article
Sometimes the best trades are the ones you never make By David Kile Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett. News Article
DIVORCED!: Atlas Splits From Partners Citron, Haligman and Bedecarre By Shelly Garci Jeff Atlas, a founding partner of Atlas Citron Haligman & Bedecarre, left the agency suddenly last week taking with him a web of News Article
GTE Dials Up Temerlin McClain News Article
Mazda Shifts Marketing Execs News Article
Power play; new leadership and new owners like Disney and Blockbuster may turn the NHL into a marketing machine By Ed Kiers New leadership and new owners like Disney and Blockbuster may turn the NHL into a marketi News Article
I dream of Genie; even the most jaded teens are responding to 'Aladdin's' themes of love and honor, and advertisers are scrambling to find out why By Betsy Sharke A late-night drive down Hollywood Boulevard always News Article
The players; CAA's casting call for Coke By Betsy Sharke The packet from Creative Artists Agency seemed as if it were hermetically sealed, the producer remembers. The instructions were explicit. Contents were for News Article
Shops bet on Vietnam as next Asian boom; JWT, BSB, O&M seek to tap market in Southeast Asia nation By Dave Barrage TOKYO--With verve and public relations fanfare similar to the agency invasions of the USSR and Chi News Article
Britain's BBH breaks Dixie-style Levi's ad -- Commercial Featuring Mock Funeral Will Be Shown in 22 Countries By Susannah Richmon LONDON--Bartle Bogle Hegarty unveiled its 10th year of award-winning Levi's commerc News Article
Fighting machines By Ann Coope War has been declared in the $5-billion video game market. The combatants are leader Nintendo and parvenu Sega, two Japanese warriors slugging it out on a well-demarcated battlefield News Article
For Olds, it was Burnett once again -- By Keeping GM Division at His Shop, Fizdale Survives Biggest Test Yet News Article
Buick mulls shift of spending to radio -- Direct Response Effort Would Center On Use of an 800-Number By Richard Brunell NEW YORK--General Motors' Buick division is strongly considering a gradual--yet fundamental- News Article
Top marketers push into private label -- Keebler is Latest Packaged-Goods Firm To Enter Rapidly Growing Arena By Seema Nayya NEW YORK--Nestle, Heinz, Kraft, Campbell and now Keebler. The roster of branded companie News Article
Mattel Narrows Short List In Review for Third Agency News Article
Hammond Departs as Revlon President News Article
A SIGN OF THE TIMES News Article
'Hot Spots' Wants to Excite TV Network or Syndicator By Kathy Tyre LOS ANGELES - Hath he no fear of 'zapping?' News Article
Anti-Smoking Ads Target Young Women By Robin Meyerowit LOS ANGELES - After a series of fits and starts and a fight to reclaim its ad budget, the California Department of Health Services unveiled its new anti-smoki News Article
DDB Wins Food Fight for La Victoria News Article
Pepsi Scores, Subaru Slips On Super Bowl By Alison Fahey and David Kile NEW YORK - BBDO/N.Y., which launched new campaigns during the Super Bowl for several of its biggest accounts, scored a touchdown for longtime News Article
BUT DID ANYONE WATCH THE GAME? News Article
SUPER TIME: Play Ball, But Not Much News Article
AFTER THE BOWL: Commercial Cowboys News Article
Shops Bet on Vietnam As Next Asian Boom: JWT, BSB, O&M Seek to Tap Market in Southeast Asia Nation By Dave Barrage TOKYO - With verve and public relations fanfare similar to the agency invasions of the USSR and Ch News Article
Dell Computers Launches in Australia News Article
Lowe Mulling U.K. Acquisition News Article
King Features Plans Berenstain Toys News Article
'Family Circle' Cup Offers Packages News Article
Vitt Picks Up Clearly Canadian News Article
Subway Ads Phased In News Article
Lintas Handles Postal Code Launch in Germany News Article
ACCOUNT ACQUISITIONS MINNESOTA News Article
CONTINENTAL CLEANING: The Rain in Spain Won't Necessarily Get the Laundry Wet A well-washed continent is a happy continent, and Europe's market for cleaning appliances - washing machi News Article
EXHAUSTING THE RESOURCES: Making the Case for a Moratorium on Comedy News Article
I DREAM OF GENIE -- Even the most jaded teens are responding to 'Aladdin's' themes of love and honor, and advertisers are scrambling to find out why By BETSY SHARKE A late-night drive down Hollywood Boulevard alwa News Article
Stouffer Rolls Out Rebate Program News Article
McDonald's Expands Leaps & Bounds News Article
Mazda Changes Coming News Article
Kia Review to Get Underway News Article
Porsche Picks Finalists News Article
JOSE AND BO: Notes of the Off-Season News Article
Toys: Fighting Machines By ANN COOPE War has been declared in the $5-billion video game market. The combatants are leader Nintendo and parvenu Sega, two Japanese warriors slugging it out on a well-demarcated battl News Article
ADWEEK CRITIQUE: ODD COUPLE -- Shaquille O'Neal and Jerry Seinfeld may seem an unlikely pairing. Truth is, though, these two guys were just made for the '90s News Article
THE PLAYERS -- CAA's casting call for Coke By BETSY SHARKE The packet from Creative Artists Agency seemed as if it were hermetically sealed, the producer remembers. The instructions were explicit. Contents were fo News Article
POWER PLAY -- New leadership and new owners like Disney and Blockbuster may turn the NHL into a marketing machine -- Then again, this is the NHL . . . News Article
Britain's BBH Breaks Dixie-Style Levi's Ad: Commercial Featuring Mock Funeral Will Be Shown in 22 Countries By Susannah Richmon LONDON - Bartle Bogle Hegarty unveiled its 10th year of award-winning Levi's commerci News Article
Wal-Mart Puts Suppliers on Notice News Article
Boku to Arian, Lowe & Travis? News Article
Fandetti Leaves DDB Needham News Article
Top Marketers Push Into Private Label: Keebler is Latest Packaged-Goods Firm To Enter Rapidly Growing Arena By Seema Nayya NEW YORK - Nestle, Heinz, Kraft, Campbell and now Keebler. The roster of branded companies News Article
Buick Mulls Shift Of Spending to Radio: Direct Response Effort Would Center On Use of an 800-Number By Richard Brunell NEW YORK - General Motors' Buick division is strongly considering a gradual - yet fundamental News Article
General Motors Jump Starts Launch of Gold MasterCard News Article
Former Employee Sues DMB&B Down Under News Article
May Launch Set for Vodka Liqueur News Article
MERCEDES-BENZ FOR THE MASSES News Article
Sears Begins to Send Out Questionnaires But Questions Surround Review News Article
General Mills Creates New Cereal Category By Beth Heitzma CHICAGO - DDB Needham Chicago has the formidable task in the next couple of months of trying to get people to think about breakfast cereal after breakfast. News Article
Shakeup at IBM creates opportunities By Michael McCarthy and Cathy Taylo NEW YORK--The breakup of IBM's $70 million advertising account is picking up steam. With it, the computer giant's fledgling baby blues are b News Article
Royal mistake News Article
Thompson will Kraft more Healthy Faves News Article
Will P&G cancel its 2nd quarter options? News Article
Jack In The Box Keeps Cool in Crisis By Kathy Tyre SAN DIEGO - Jack In The Box waged an 'acceptable' crisis control attack - with an emergency ad campaign plus public relations and quality control maneuvers - foll News Article
Clients try CME-KHBB's world order News Article
Interpublic keeps battling in effort to seize the Oldsmobile account By David Kiley and Michael McCarth NEW YORK--Leo Burnett may be considered the favorite to keep its $140-million Oldsmobile account. But one ent News Article
Nike Spends a Hard Day's Dark Night at the Euro 'Opera' By Matthew Grim BEAVERTON, ORE. - Nike Inc. next week will break a $20-million pan-European ad campaign with a melodramatic flair. News Article
Car makers roll out ads to influence national mood By David Kile NEW YORK--With Congress about as sold on the Clinton administration's desire for trade restrictions on foreign automobile manufacturers as it is on News Article
ISN'T IT ROMANTIC? News Article
Tausche Martin Lonsdorf Wins Biz News Article
Riney's Yost Heads East News Article
NEWSWIRE ROUNDUP News Article
Car makers roll out ads to influence national mood. By David Kile NEW YORK--With Congress about as sold on the Clinton administration's desire for trade restrictions on foreign auto makers as it is on gays in the News Article
The dawn of a new era in advertising By Craig Reis Were I a client, my greatest fear right now would be that my ad agency would have just wrapped up a new campaign. For no matter how well the storyboards may have News Article
Sneakers: running a high-stakes footrace By Ann Coope In an average day in the increasingly peripatetic world of Wieden & Kennedy, Dan & Dave, the agency principals, are in the Philadelphia office (opened to servi News Article
Heavy weather for marketers By Terry Lefto NEW YORK--The storm of deconstruction that swept through corporate America last week and delivered heavy blows to IBM, American Express, Sears and Westinghouse will likel News Article
Rules of 'Evidence' -- Pundits Cast Marketing As Central in Film's Flop By Kathy Tyre The reviewers certainly weren't kind to Body of Evidence, but MGM's failure to market the erotic Madonna thriller properly is g News Article
Telecommunication wars hit Australia By Penny Warnefor CANBERRA--The attempts by the government-owned phone company, the Australian and Overseas Telecommunications Corp. (AOTC), to retain market share amidst new c News Article
Syndicated goo By Debra Goldma Caesar is presiding over his empire. For the moment, his empire consists of a pre-fabricated convention booth on the floor of San Francisco's Moscone Center, where the National Assoc News Article
Mood swings By Debra Goldma The Clinton administration honeymoon is 12 days old and counting, and the polls say Americans are in a generous mood. They're hopeful for change. They want Bill to succeed. They're goin News Article
The unreal thing By Michael Schrag To play Michael Jackson as a youngster in a new commercial, Pepsi will use a white boy wearing an Afro wig, his skin darkened slightly through video colorization. The process, sa News Article
With Lowe out of Olds, subject of Scali merger returns By Kevin McCormack and Cathy Taylo NEW YORK--With the Lowe Group eliminated from the ongoing Oldsmobile pitch, sources said last week that contacts between WP News Article
BBDO Closes Palo Alto Agency, Consolidates Northern California Biz in Frisco Office By Shelly Garci SAN FRANCISCO - BBDO Worldwide last week moved to shore up its lackluster Northern California operations, closing News Article
As Chiat/N.Y. turns News Article
MOOD SWINGS -- With a new attitude that's part optimism and part suspicion, once-cynical Americans are now willing to play follow the leader By DEBRA GOLDMA The Clinton administration honeymoon is 12 days old and News Article
MALIGNANT CELLS?: A Bad Connection News Article
THE UNREAL THING -- Get ready to say goodbye to actors, location shoots and high costs. Synth technologies will soon revolutionize the way commercials are made By MICHAEL SCHRAG To play Michael Jackson as a youngs News Article
LOW-FAT ALOFT: Skinnier Passengers? News Article
YALE CUISINE: What Tomorrow's Leaders Say They Want to Eat Today News Article
100 BEST: Nice to Be at Burnett News Article
R.I.P.: The Pepsi Generation's Oldest Spokesman Bites the Dust News Article
Scott's Liquid Gold Launches Products News Article
ADWEEK CRITIQUE: SPEED FREAKS -- The latest Super Bowl ad bonanza was pumped full of MTV fast-cut youth grunge, where the sell is virtual unreality News Article
Eureka Goes 'Global' News Article
VW eyes Porsche By David Kiley and Shelly Garci Agencies pitching the Porsche business, beware: the shop that speeds off with the estimated $10-million Porsche Cars of North America account might not get a chance News Article
BIG PICTURE: THE DAWN OF A NEW ERA IN ADVERTISING By CRAIG REIS Were I a client, my greatest fear right now would be that my ad agency would have just wrapped up a new campaign. For no matter how well the storyboa News Article
OLDER & WISER News Article
FCB Loses $20-Million Airline in Sydney News Article
Toro Power Curve Snowthrower: LET IT SNOW News Article
Syndicated Goo -- A report from NATPE '93: The flood tide of talk shows and non-network series is ready to engulf every segment of society By Debra Goldma Caesar is presiding over his empire. For the moment, his e News Article
WHAT'S NEW Portfolio News Article
Richards Puts First Beer Account on Tap News Article
SHORT-TERM MEMORIES: How Many Anti-Drug Spots Should You See Each Week? News Article
EXPORTING CLINTON: Japan's Trade Deficit News Article
ALIGNING MOUTHS AND MONEY: We'll See If Consumers Keep Their Word Now That Sort-of-Happy Days Are Here Again Now that the recession has been declared more-or-less officially over, wil News Article
Car Makers Roll Out Ads To Influence National Mood: Toyota Polishes Its Image in North America; Ford Highlights Environmental Engineering By David Kile NEW YORK - With Congress about as sold on the Clinton adminis News Article
Bozell's Persistence Pays Off News Article
Lands' End in Review News Article
Fallon Considers New Ad Unit As Result of Northwest Win News Article
Executive Moves: Two MR&K Staffers Go to CME By Beth Heitzma In what could be a similar story for other struggling shops across the city this year, creative upstart Mitchiner, Ross & Kahn is closing its doors afte News Article
JORDAN VS. BIRD From the top of the John Hancock building in Chicago, NBA superstar Michael Jordan challenges ex-Boston Celtic Larry Bird to an unbelievable shot that goes off the exp News Article
McCann-Erickson Keeps Battling in Effort To Seize the Oldsmobile Account By David Kiley and Michael McCarth NEW YORK - Leo Burnett may be considered the favorite to keep its $140-million Oldsmobile account. But on News Article
VW EYES PORSCHE: If Volkswagen Buys Sports Car, Current Review Might Not Matter By David Kiley and Shelly Garci Agencies pitching the Porsche business, beware: the shop that speeds off with the estimated $10-milli News Article
New Healthy Favorites Lines to Hit Shelves News Article
New Cable Service From Time Warner News Article
Fuji Kicks Off World Cup Sponsorship News Article
Heavy Weather For Marketers: Corporate Winds of Change Will Take Steep Toll, Experts Say By Terry Lefto NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo News Article
Telecommunication Wars Hit Australia: Telecom and Optus Fight for Share As Court Battle Heats Up Over Ads By Penny Warnefor CANBERRA - The attempts by the government-owned phone company, the Australian and Oversea News Article
Clients Try CME-KHBB's World Order News Article
RJR Stokes NOW Cigarettes With New Ad Campaign News Article
Will P&G Cancel Its 2nd Quarter Options?: Last Year the Marketer Opted Out of $12-15 Million in 2nd Quarter Ads News Article
NOT FIT FOR A . . . PIG? News Article
New Life for the 'New York Post' News Article
McDonald's Sports Gets Lift From Soccer, Basketball Promos By Jim Kirk and Matthew Grimm with Beth Heitzma CHICAGO - McDonald's sports-marketing bulldozer continues to blaze through the new year, this time hooking News Article