August 1993

OUT THERE -- Hand to hand: Personal Digital Assistants offer big technology in a palm-sized package, but their success may hinge upon the viability of PDAs as an ad medium By Michael Schrang When the Apples, AT&Ts News Article
Mazda Motor Names Amestoy Ad Boss By Shelly Garci IRVINE, CALIF. - Mazda Motor of America named Jay Amestoy, formerly vp/public relations, to head marketing and advertising. News Article
IN SEARCH OF . . . News Article
1st Interstate Hires Help for Agency Search By Shelly Garci LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a News Article
Review for Huatulco, Mexico, Account Comes Down to Wire News Article
Stephens, Whitman Join Y&R/S.F. News Article
New Line Launches Contest News Article
A WRENCH IN PLANS News Article
ACCOUNT ACQUISITIONS LOS ANGELES News Article
Miller: clear doubts By Gerry Khermouc NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c News Article
Another one bites the dust By Richard Morga Michael Jackson a singing-and-dancing pedophile? Come on . . . He who is the world, who frequents burn centers as much as the Babe did bordellos, who with a single glove News Article
Deja view By Judith Newma In every woman's life there are what some would call moments of epiphany, but which I prefer to think of as Milestones In Terror. Yesterday I had one. Watching Nick-at-Nite, Nickelodeon's News Article
The killing of Jack Peters By Richard Morga The van from the Hartford Correctional Center arrives, and Andrew "A.D." Wilson, manacled at the waist and ankles, gets ushered to his second court appearance. Even now, News Article
Inter/Media Makes It Short and Direct News Article
Boks: dress threads By Alison Fahe NEW YORK--Charged with establishing a global identity for the one-year-old Boks brand, Ammirati & Puris' first work for the casual shoe line aims it squarely at the twentysomethi News Article
Advantage: McCann By Cathy Taylo In both a major coup and a signal of major strategic change, McCann-Erickson Worldwide has named 34-year-old J. Walter Thompson executive Peter Kim to the new post of vice chairman News Article
Pepsi goes to the max in Australia By Penny Warnefor SYDNEY--Pepsi-Cola Australia is bringing in its newest sugar-free product to spearhead its fight in the Australian cola wars--Pepsi Max. The company will back t News Article
Ogilvy & Mather mulls life after fast food By David Kile NEW YORK--Ogilvy & Mather, which two weeks ago was in the restaurant business with Hardee's and Shoney's, now finds itself with an empty plate as both chain News Article
Pfizer takes a good, long look at its agency roster News Article
Cash-poor Russian media debate funding By Genine Babakia MOSCOW--Officials from 90 television and radio stations throughout Russia interrupted their summer vacations to gather in Moscow earlier this month to discu News Article
Tetley refashions its coffee lines: Bustelo and Medaglia d'Oro move to capture share of gourmet coffee market By Gerry Khermouc NEW YORK Both the Cuban and the Italian wings of the Tetley coffee family are looking News Article
Mattel's F-P deal: consolidated media? By Richard Brunell CHICAGO--Mattel Inc.'s proposed acquisition of Fisher-Price if approved-will most likely to lead to a consolidation of media planning and buying. "It's sti News Article
Ayer reorganizes its media department; move is seen as necessary to better coordinate client accounts NEW YORK--Ayer Inc. has reorganized its media department to provide clients "a mo News Article
INTERACTIVE INVASION News Article
French agency heads sound off on 'Sapin'; the 'loi Sapin' is the last thing agencies need during a recession By Daniel Tille PARIS--Though barely five months old and under attack from both the advertising industry News Article
ACCOUNT ACQUISITIONS SAN FRANCISCO BAY AREA News Article
Big bucks for big ideas By Andrew Jaff Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . . News Article
Getting the bugs out By David Kile Last January, while the rest of New York shivered, Andy Berlin and three colleagues from DDB Needham flew to Nassau. There they would meet some chilly Midwesterners--executives f News Article
DEWAR'S LAUNCHES 100TH PROFILE Not many campaigns stand the test of time, although Leo Burnett Co. has had more than its share. Another campaign that has tested time is about to break News Article
EPB in plan to sell insider stock to its management By Roy Furchgot BETHESDA, MD.--Earle Palmer Brown ceo Jeremy "Jeb" Brown has offered more than 20 of his top managers the chance to buy into the closely held age News Article
Game effort By Regina Josep Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co News Article
Egghead Cuts Scramble EvansGroup News Article
Baskin-Robbins Gives Scoop on Review News Article
Interactive Network Breaking In Chicago News Article
Pitching Coke Becomes a Free-for-All NEW YORK - Although the Inter-public agencies might find the tactics of the current group of Coca-Cola challengers more familiar than those of Cre News Article
ONWARD AND UPWARD News Article
California Advertising Alliance Set to Begin Ad Program to Keep Businesses in the State By Kathy Tyre SACRAMENTO, CALIF. - The California Advertising Alliance is set to launch a $10-million-plus ad program designe News Article
HOMER'S DIRTY DOZEN News Article
New Cooks: FCB Assembles Taco Bell Team By Daniel S. Levin In a move that may portend a new strategic direction for its $130-million Taco Bell client, Foote, Cone & Belding/S.F. has pulled together a creative team News Article
Another Cash Cow?: $55-Mil. Milk Campaign Put to Vote By Jim Kirk with Alison Fahe The Milk Industry Foundation will hold a referendum among processors in October to okay a $55-million fluid milk consumer educatio News Article
Media melee By David Kiley and Richard Brunelli with Eric Schmuckler and Mary Huh Philip Guarascio, general manager/marketing and advertising for General motors' North American Operations, is in discussions with t News Article
Reynolds to put some muscle behind Doral; tobacco brand, fighting share erosion, is stuck in a no-man's land By Fran Warne NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling News Article
Radio broadcast: Radio Shack talks to 25 agencies By Nora FitzGeral Roughly 25 shops have jumped into the fray for the creative portion of Radio Shack's account, which sources have estimated to be worth at least $ News Article
Southwest Airlines on Offensive News Article
Tax deductibility: once more into the breach By Roy Furchgot WASHINGTON--Like a movie monster that won't stay dead, the possibility that advertising won't be entirely tax deductible has again returned here to terr News Article
Your mission, Peter . . . Two months after Burt Reynolds filed for divorce from Loni Anderson, the Florida Citrus Commission has shelved ads featuring him as spokesman for the Florida News Article
OF SLINKYS, PET ROCKS, HULA-HOOPS AND REENGINEERING ADVERTISING AGENCIES Reengineering is the 'hot new managing tool' and 'all the fad,' according to Fortune, and it does have the mak News Article
Plots to kill the bunny: murder's afoot in new Chiat/Day Energizer spots By Kathy Tyre VENICE, CALIF.--In a "hare"-raising development, a series of plots are in the works to kill the Energizer Bunny. But don't low News Article
Donnelley's Mobium Sheds In-House Mantle By Scott Hum CHICAGO - Agencies in this market have a new competitor, one that arrives with a creative reputation in hand. News Article
ACCOUNT ACQUISITIONS MINNESOTA/MISSOURI News Article
Bozell awaits decision on milk account By Jim Kirk with Alison Fahey and Cathy Taylo CHICAGO--Bozell Worldwide may know in October if a potential $55-million advertising campaign from the Milk Industry Foundation News Article
GM rolls out 'Value' campaign By Fara Warne NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent News Article
Unilever consolidates By M.H. Moor NEW YORK--As expected, Unilever will announce this week that, as part of its global realignment of advertising, it will consolidate the advertising for its personal products divi News Article
Picking his spots By Alan Pell Crawfor The trappings of Ron Collins' office at George Washington Law Center do not suggest the inner sanctum of a law professor. There's Bob Dylan memorabilia, a portrait of philoso News Article
A-B to Launch World Series Promos News Article
Patrick Media Acquires Omni Outdoor News Article
Case Foley Sackett Nabs Blue Cross Biz News Article
West Tapped by Blockbuster/IBM News Article
Ogilvy & Mather and Cellular One Disconnect News Article
Sherwin-Williams Pulls Account In-House and Splits With JWT News Article
Resuming Ross Roy, BBDO Merger Talks Not in Plans, Says New CEO Mills News Article
Hormel to Increase Spending on Brands By Beth Heitzma MINNEAPOLIS - Hormel Foods Corp. has learned that advertising works. News Article
BBDO, Bozell Battle for Chrysler's Neon By David Kile DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a News Article
GM Announces New Price Program to California Market By Fara Warne DETROIT - General Motors is mounting a major cross-divisional offensive for the California market that includes a $25 million advertising campaign News Article
Southern Comfort Promotion Biz In Review News Article
Kobacker Co. Looks for New Agency News Article
New Tagline for Chrysler's Eagle News Article
Des Moines Community Launches Campaign News Article
White Castle sacks shop of too many cooks By Jim Kir CHICAGO--White Castle System, the Midwestern fast-food maker of the iconoclastic burger better known as "the slider," unceremoniously split with its shop of fou News Article
GSD&M swaps Texas Coke biz for Royal Crown Cola account News Article
DDB Needham plans major tune-up By Alison Fahe The departure of president Andy Berlin, along with DDB Needham's signature Volkswagen account, is just the beginning of an agency overhaul that will result in an enti News Article
Think small By Alison Fahey and David Kile When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large News Article
Taylor Made Tees Off With Salvati Montgomery Sakoda News Article
VW: foreign strategy By David Kile NEW YORK--Volkswagen is No.1 in Europe and No. 30 in the U.S. The German car maker and its new ad agency--Berlin, Wright & Cameron (see cover story)--hope that the client's succe News Article
Saatchi S.F. Reorganizes Departments Into Account Teams News Article
PLAYING WITH THE PIRANHAS News Article
STOCKING UP IN S.F. News Article
Sega streamlines its media buying -- Realignment and the Creation of a New Post Are Steps to Refine Operations News Article
Arbitron: accommodating News Article
Visa plans to buy much more advertising: Category Leader Plans to Boost Ad Spending by 25%, to $100 Million By Terry Lefto NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c News Article
Here come clusters, CBUs super groups . . . . By Alison Fahey with Michael McCarthy and David Kile NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d News Article
Power surge: one year after a failed boardroom coup, Chuck Curtis has firm control of Kansas city shop Valentine-Radford - and big plans for the future By Greg Farrel One year after a failed boardroom coup, Chuck News Article
The pain principle By Barbara Lipper A campaign for the Protest clothing line takes the tattoo-grunge-shaved-head lifestyle to its near limits. News Article
Britain's BBH takes worldwide view: London Shop Courts International Clients With Hot Creative By Susannah Richmon LONDON---"We want to be recognized as the finest single source of creativity in the world, and we News Article
Creative health and fitness: shape up or ship out By Janine Gibso From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr News Article
Tracing the source of Fallon's restlessness By Andrew Jaff One of the most fascinating characters in this business continues to be Pat Fallon. A Minneapolis-bred adman, whose only full-time job outside that city w News Article
At Chiat/Day, will this be the agency of the future? -- Overhaul in the Works Portends Radical Departure In the Way the Agency Will Do Business News Article
FUTURAMA News Article
Pricing Looms Large Again For HomeBase By Kathy Tyre FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for News Article
Bigger Is Not Always Better, Some in San Francisco Learn: Large Agencies Are Acting More Like Smaller Shops, Playing Down Vast Resources to Vie for Local Biz By Daniel S. Levin SAN FRANCISCO - Before Peter Angelos News Article
Saatchi N.Y. girds for top-level shake-up, layoffs By Michael McCarth NEW YORK--Executives at Saatchi & Saatchi Advertising are planning a major restructuring of the agency's New York office to streamline the shop News Article
No Contract for W&K, Jockey News Article
Change of heart By Betsy Sharke Advertisers say American attitudes toward Japan are softening, and even the xenophobic hit 'Rising Sun' is unlikely to alter that. News Article
EvansGroup Exec to Hang Shingle in Phoenix News Article
GE Reviews Commercial, Industrial Biz By Jim Kir CLEVELAND - General Electric quietly has been reviewing its commercial and industrial lighting business now at Wyse Advertising here and worth roughly $3-4 million. News Article
Cap Adams Elected to Sears Board News Article
Ameritech Taps Five to Pitch Its Corporate Business By Jim Kir CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized News Article
DMB&B St. Louis, Chicago To Join in Alliance -- Offices to Share Creative, Media, Research and Account Expertise News Article
A NEW MIDWAY TAKES OFF Saying it's filling a void left when the previous Midway Airlines went bankrupt two years ago, a new Midway Airlines is getting set to take off from Chicago's M News Article
BK PROMO GOES MULTINATIONAL Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States News Article
Dodge, BBDO Change Rules for Ram Rollout -- Chrysler Launches Teasers, But Doesn't Focus on Usual Muscle Performance By David Kile DETROIT - Chrysler Corp's Dodge division is getting ready to roll out the Ram pick News Article
Questionnaires Sent to 20 Shops For NDB, UDIA Milk Account By Jim Kirk with Beth Heitzma CHICAGO - At least 20 agencies were sent questionnaires last week for the combined $50-million National Dairy Board and Unit News Article
Bravo Eyes Sears' Hispanic Biz By Jim Kir CHICAGO - Now that Young & Rubicam has the apparel portion of the Sears, Roebuck & Co. business under its belt, the retailer's Hispanic business may not be far behind. News Article
Grendha Shoes: JELLIES IN A JAM News Article
Northwest Air Plans Ad Push For 2nd Half By Beth Heitzma EAGAN, MINN. - Freed for now from the distracting specter of a bankruptcy filing, Northwest Airlines is planning a heavier advertising and marketing presenc News Article
VW Breaks Golf, Jetta Campaign By David Kile NEW YORK - Volkswagen is No. 1 in Europe, and No. 30 in the U.S. The German car maker and its new ad agency - Berlin, Wright & Cameron - hope the former might help turn News Article
Zima Phones Are Ringing News Article
Tatham Loses Lean Cuisine News Article
Hiram Walker Picks Promo Shops News Article
Digital Cable Radio Looks For Shop News Article
BBDO Wins Paramount Parks News Article
V-R Makes Offer for Quest News Article
Asher-Gould Gets Cold Shoulder; Baskin-Robbins Sets Review News Article
Phillips-Ramsey To Merge With Knoth & Meads News Article
Marketing Makeover, Budget Bump Due for Dell Computer -- GMO Gets Extra $10 Million for Ads As Competitors Chip Away at Dell's Niche By Daniel S. Levin SAN FRANCISCO - Goldberg Moser O'Neill here may get as much a News Article
OUT EXPLORING: Reebok to Align Regional Ads With 'Planet' By Daniel S. Levin Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns News Article
High-tech spending hits high, for now -- Adscope Report Shows 14% Increase for First Half Of This Year, but Slowdown Seen in Second Half By Daniel S. Levin SAN FRANCISCO--High-tech ad spending increased nearly 14% News Article
Levi's Lets Loose on Younger Market News Article
Mowery Assumes Control of BBDO's San Francisco Office By Daniel S. Levin SAN FRANCISCO - BBDO last week named Bruce Mowery to head the office here, the latest move in the agency's effort to improve the performance News Article
Seoul men By Daniel S. Levin The reel Goldberg Moser O'Neill presented to the members of the review committee for Kia of North America had Korean subtitles. The agency's co-principal Fred Goldberg lived with a pri News Article
Tausche Martin Lonsdorf Wins Chi-Chi's News Article
Richards Nabs Mickey's Malt Liquor News Article
FCB Goes Back to School -- Agency Resurrects Advanced Advertising Program For 52 Staffers From 25 Offices Around the Globe By Beth Heitzma CHICAGO - They came with a mixture of excitement and skepticism from Londo News Article
Hiram Walker Assignments Due News Article
Coke Courts Gators for PowerAde News Article
Chrysler Tees Off With Fall Golf Special News Article
1st Interstate Bancorp Calls Account Review By Shelly Garci LOS ANGELES - A spokesperson for First Interstate Bancorp here said last week it plans to retain a consultant for a review to begin the first week in Sep News Article
ICM's Berg Sees Hollywood Ad Link By Kathy Tyre LOS ANGELES - To Jeff Berg, the president/ceo of talent agency International Creative Management, Hollywood isn't all that far away from Madison Avenue. News Article
Improvisation Powers BBDO Apple Campaign By Shelly Garci LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo News Article
New Sony Software Division Attracts Several N.Y. Shops News Article
BBDO Gives Sister Shop DDB Needham a Helping Hand By David Kile DETROIT - Call it a family affair. BBDO here is helping out its sister Omnicom agency DDB Needham by taking an estimated $10 million-plus in assorted News Article
Bozell/Chicago Lands ShopKo After New Business Drought By Beth Heitzma CHICAGO - Bozell/Chicago last week ended a new-business dry spell, landing the $10 million ShopKo account. News Article
COLD SELL ON ICE News Article
Sherwin-Williams Puts Dutch Boy Up for Grabs -- Incumbent Griswold Optimistic Agency Will Keep the Account After a Review News Article
INSTANT REPLAY News Article
Pillsbury Enters Meal Starter Category News Article
Kuppenheimer Picks Cramer-Krasselt News Article
Reebok Seeks Ad, Promo Agencies For Local Market Experiments By Daniel S. Levin STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, News Article
EJ&L Picks Up Another Caddy Dealer Group News Article
Leo Burnett/Kyodo Wins Old Parr Whisky News Article
MORNING-AFTER HORROR STORIES News Article
Busby Berkeley Productions Live On News Article
Three Media Companies Eye Union By Richard Brunell CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join News Article
Pat Fallon Wants His Agency Back; Deal With WPP Could Come Soon News Article
Philip Morris Launches Basic Campaign News Article
Fast, Cheap and Good! Carl's Jr. Picks All -- New Campaign From GBS Puts Brand Building on Back Burner By Daniel S. Levin SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch News Article
New Taste for Miller -- Agencies Tapped for New Products News Article
ANIMAL MAGNETISM News Article
Eisaman, Johns & Law Sets Sail With Crystal Cruises News Article
ACCOUNT ACQUISITIONS ALBUQUERQUE, N.M. News Article
UDIA Taps Promo Agencies for '94 News Article
Wendy's Launches Big Bacon Classic News Article
Juhl/Indianapolis Buyout News Article
BBDO Tops Bozell For Neon Debut By David Kile DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January. News Article
Marshall Ross Named Exec. CD at CME-KHBB News Article
Ross Roy Group to Limit Shares Held by Any One Stockholder By David Kile DETROIT - Ross Roy Group's chief financial officer said last week the family of the late chairman Glen Fortinberry would not have any residu News Article
ACCOUNT ACQUISITIONS WISCONSIN News Article
Cantina Del Rio: NOT NECESSARILY THE NEWS News Article
McDonald Davis Layoffs News Article
Leo Burnett/London Wins Hoover in U.K. News Article
Illinois Gov. 'Amends' Promo Bill News Article
Nielsen Names Advertising, PR Agencies News Article
Agencies Rev Up for Chief Auto Parts News Article
Bayer Bess Officially Added to Campbell's Roster News Article
DDB Needham Sells S.F. Office to Evans News Article
Exxon Targets Women in New Print Execution News Article
CME-KHBB Picks Up Two Accounts News Article
Dutch Boy Said to Have Narrowed Review News Article
DowBrands Taps Rapp Collins for Promos News Article
BERLIN STAFFING UP News Article
An Old Dog Learns New Tricks: Hush Puppies Courts New Customers With Updated Styles, New Perceptions By Beth Heitzma ROCKFORD, MICH. - If the name 'Hush Puppies' conjures images of old-fashioned, outdated, sensibl News Article
IBM Raises Seven Points to Agencies By Cathy Taylo NEW YORK - Any agency that makes it into the next round of the IBM Personal Computer Co. review will have to come up convincing explanations to seven points raise News Article
IN DEFENSE OF A LOW-TECH SECRET WEAPON By BOB KILLIA First of all, let's be clear about this: we take a back seat to nobody in our passion for High-Tech Gee Whiz Creative Toys. When our supply of fonts zoomed past News Article
Stahl Named As New EVP/GM OF Bozell/Minneapolis MINNEAPOLIS - Staffers at Bozell/Minneapolis received a memo last Tuesday announcing a meeting at 11 a.m. in the main conference room. News Article
MSI Adds Eight to Account Roster News Article
HURTS SO GOOD News Article
Morale Sinks at HHCC As Pitches Fail: Decisions on Audi, Anti-Smoking Leave Hub Shop Out in the Cold By Judy Warne BOSTON - 'Blue' was the word being used to describe morale at Hill, Holliday, Connors, Cosmopulos News Article
AFL&C to the Rescue -- HQ Breaks New-Business Dry Spell News Article
AFL&C At Home with Retail Chain News Article
Lottery Chief Blasts Budget Provisos as 'Micro Management' By David Gianatasi BOSTON - Wrangling over how much the Massachusetts State Lottery Commission gets to spend on fiscal 1994 advertising continued on Beaco News Article
Nestle USA Names Ad Chief To Oversee $200-Million Budget News Article
Fourth Financial Puts Account in Review News Article
Landor Lands in Chicago News Article
A MATCHING BAG TO GO WITH ANY OUTFIT A new national campaign for Carlisle Plastics' Ruffies Color Scents trash bags features four of the seven colors as the perfect accessories for a News Article
Tatham Wins Blackhawks Business News Article
JWT Shuffles Organization, Staff to Accommodate Kraft News Article
BOO-NEW-WHAT? News Article
Sounds like Blockbuster By Michael McCarth The familiar blue and yellow logo of Blockbuster Entertainment is starting to draw a crowd of agencies, with several large unidentified shops engaged in informal meetings News Article
EvansGroup Buys DDB Needham S.F. News Article
Mahrlig bolts from Coors amid shakeup By Richard Brunell NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat News Article
Durex condom ads break Asian barriers By Susanne Mia HONG KONG--Durex condoms has broken down cultural barriers in Asia with a regional TV campaign in which a woman proclaims "If he thinks he can do it without Dur News Article
Direct Air ready for ad takeoff News Article
Tropicana teas set to head to college News Article
Brits aid Yanks' victory: London agency helps McKinney & Silver win $30-mil. Audi of America account By Alison Fahe NEW YORK--Chalk up a win for McKinney & Silver/Raleigh, N.C., and an assist for Bartle Bogle Hega News Article
L.A.'s Kia Finalists Ponder the Future News Article
IBM sends contenders a list of queries By Cathy Taylo NEW YORK--Agencies that want to make it into the next round of the IBM Personal Computer Co. review will have to come up with convincing responses to seven poi News Article
Airlines: flying by the seat of their pants By Ann Coope Mass-market carriers continue to spend big bucks on television, slugging it out over fare wars and legroom. But while their advertising runs the gamut of cl News Article
Advertiser, regulate thyself By Andrew Jaff At a time when the First Amendment rights of advertising are getting battered for the sins of cigarette and alcohol abuse, along come a couple of law professors with a b News Article
Stefl to Oversee Nestle USA's $200-Mil. Advertising Budget News Article
On the shelf: under Tom Carey, BBDO is successfully taking its quality creative into the very different world of packaged-goods accounts By Noreen O'Lear BDO occupies that most enviable of positions among Madison News Article
Spin the bottle By Noreen O'Leary and Betsy Sharke It was a classic Hollywood power play--a Coca-Cola Classic. Two weeks ago, at virtually the same time that Michael Ovitz was installing a new boss at MGM on behal News Article
Casting Call? -- MGM May Restructure Marketing Dept. News Article
High-Tech Gizmos Take Low-Tech Ad Approach -- Apple's Newton, AT&T's Eo Hand-Held Computers Eschew Technospeak to Befriend Consumer Masses By Daniel S. Levin SAN FRANCISCO - They're the next generation of gee-whiz News Article
New brew: Miller to test an 'ice beer' next week By Jim Kir MILWAUKEE--Miller Brewing Co. will get a jump on the "ice" beer category when it begins to import the Molson Ice brand for test marketing in Georgia and News Article
Chiat/Day N.Y. hires and fires as shop lets 10 staffers go, closes print production department By Alison Fahey and Michael McCarth NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch News Article
Heileman Looks at Chicago, Minneapolis Shops News Article
Valentine-Radford Eyeing Chicago, Dallas Shops By Beth Heitzman with Scott Hume and Jim Kir KANSAS CITY, MO. - Valentine-Radford chairman/president/ceo Chuck Curtis last week confirmed his agency's interest in age News Article
Four Agencies in Line To Pitch Molson Business News Article
Martin/Williams To Serve Up Shoney's Ads News Article
EAU D'EDDIE Eddie Bauer, the Redmond, Wash., outdoor outfitter introduces its first men's cologne in October. The scent, called Adventurer, is produced and marketed by Quintessence In News Article
New-Business Flood -- Midwest Agencies Are Hot Spots Again By Jim Kirk with Beth Heitzman and David Kile Advertising's summer in the Midwest came in like a lamb, but is leaving like a lion, the likes of which hasn News Article
Schwinn, Carmichael Lynch Reinvent the Wheel: Agency Re-establishes Brand in Its First Campaign For the Nearly 100-Year-Old Bicycle Manufacturer News Article
McDonald's Plans 'Nothing But Net' Successor Spot News Article
O&M Exec Joins Sears News Article
More agencies reach out across waters News Article
FTC Puts Screws on 900-Numbers News Article
ACCOUNT ACQUISITIONS LOS ANGELES News Article
Presidential politics: Sklaver is leading candidate at WRG By Cathy Taylo After almost two years of searching, Wells Rich Greene BDDP chairman/ceo Ken Olshan appears on the verge of appointing someone from his own News Article
ONWARD AND UPWARD News Article
ARTISTIC PURSUITS News Article
It's an Apparent Dunn Deal at Wieden & Kennedy News Article
SRH Interfaces With Packard Bell News Article