Special Advertising Sections
Celebrating its 175th anniversary, Procter & Gamble has fueled its global success by discovering meaningful insights about consumers, turning those insights into products with superior benefits, and supporting those products with innovative marketing and broad distribution.
Radio leverages its legions of loyal listeners to remain a vital part of the media mix. Stations are creating multiplatform programs that put AM/FM broadcast at the center of campaigns that can also include a station’s website, its social media, events and much more.
Winners of the 2012 ADCOLOR Awards, honoring industry professionals of color and champions of diversity and inclusion.
Each year, the Diversity Achievement and Mosaic Awards, presented by the American Advertising Federation and the AAF's District Two, recognize successful multicultural marketing and diversity efforts.
Having already built a critical mass of people to follow them, brands are working hard to crack the code of social communications, exploring ways to use earned, owned and paid media to find out what really works. Their goal, naturally, is to get consumers to activate and spread their brand message.
As content, storytelling and social engagement become more central to brand campaigns, public relations is moving front and center as the creative engine for marketing strategies that are more fully integrated than ever.
How smartphones, big data and other technologies are affecting shopper marketing and changing how consumers go down the path to purchase.
The founding of Walmart, Target and Kmart in 1962 signaled the birth of the mass merchandise discounter and set the stage for the big box stores that populate the 21st century retail landscape.
Today’s tweens aren’t just digital natives; they're mobile and social mavens and marketers that try to reach them need a keen understanding of how they interact online.
More than 150 communications industry professionals and other guests played poker and raised money to benefit TORCH.
When it comes to the ADDY Awards, it’s not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertisers—whether they’re local, regional or national.
The CLIO Awards honors Piyush Pandey, executive chairman and creative director of Ogilvy & Mather India, with a Lifetime Achievement Award. 2012 Honorary Award recipients are photographer Annie Leibovitz and chef/author Anthony Bourdain.
Advertisers have been spreading their digital spending over a dizzying array of options: digital display, video, rich media, search engines, mobile, social, tablets, apps, content sponsorship, to name just a few. With so much to choose from, the challenge becomes finding the optimal mix to create a truly integrated marketing campaign.
AEF Honors Night recognizes one outstanding representative company from each of the Foundation’s constituencies—advertisers, agencies and media—for support of the AEF and for conveying its mission of stimulating the dialogue between academia and the industry
The newspaper industry has been working for years to transform its enterprises through new products, new organizational structures and new business models.
Out-of-home (OOH) advertisers are raising the stakes in the quest to get consumer attention. The goal is to make OOH even more engaging for consumers. In many cases, this means coming up with creative ways for people to interact with what they often view as a static medium.
Everything you need to know—and show—about cable networks, including key facts, stats and videos.
The 2012 Advertising Hall of Fame inductees are: Rick Boyko; O. Burtch Drake; Leo-Arthur Kelmenson; DAvid Kennedy; A.G. Lafley; Johnathan A. Rodgers; Tere A. Zubizarreta; and corporate inductee The Coca-Cola Company.
Hispanics are influencing the TV shows, music, sports and products that are defining America today. Their impact extends far beyond the so-called “Spanish-speaking” segment into mainstream culture. And there’s little end in sight, as the continued growth and maturation of this segment promises significant growth in the near future.
Women's roles is American society are shifting, as they take on new responsibilities outside and inside the household. For marketers, this means understanding women's roles as influencers and purchasers in areas long thought to be dominated by men.
AWNY recognizes three Advertising Women of the Year: Wendy Clark of Coca-Cola, Jacki Kelley of Universal McCann and Laura Lang of Time Inc.
The mobile advertising market is skyrocketing as consumers embrace smartphones for "of-the-moment" search and tablets for "lean-back" engagement. A look at what marketers are doing to to capitalize on this phenomenon.
Sports marketers are looking to take greater advantage of the rich emotional attachments fans have with leagues, teams and athletes. It's all about activation and passion.
As results from the 2010 U.S. Census reveal, the American landscape has changed signficantly. The shifts related to race, age, gender, ethnicity, geography, income and other key demographics are profoundly impacting our country. Adweek is pleased to partner with Draftfcb, the global agency behind the award-winning Census campaign, to present The New America.
Does traditional word of mouth have a bigger impact than digital-powered word of mouse? More brand conversations may actually take place off line, but integrating online tactics can turbocharge the buzz.
Digital marketers have found that reach and relevance are of little consequence if they don’t happen in real time. What are the challenges and consequences for advertisers and media buyers?
Hispanics are outpacing other demographic groups in the way they interact with the social web. But marketers may be leaving dollars on the table by not targeting Latinos properly.
Mobile and social media are changing the face of digital out of home advertising by empowering consumers to interact more deeply with the media.
The 2011 Diversity Achievement and Mosaic Awards honor campaigns, programs, companies and individuals that demonstrate the spirit of an open, equitable workplace.
Winners of the 2011 Adcolor Awards, honoring industry professionals of color and champions of diversity and inclusion.
Thanks to social media and the blogosphere, public relations is becoming a more vital ingredient in the media mix.
The American Advertising Federation presents the ADDYs— the only major all-American advertising awards show—while also honoring those who’ve gone the extra mile in promoting the industry stateside.
On the occasion of his receiving a Clio Lifetime Achievement Award, legendary director Joe Pytka talks to Adweek about a career well spent.
Each of this year’s AEF winners has conveyed the organization’s mission to expand the advertising discourse through colleges and universities, and to attract the country’s most talented young minds to the business.
A look at the players, the platforms and the possibilities of mobile technology, including how mobile video may now be ready for prime time.
Cable networks are seeing new opportunities in multi-platforming. Not only are they plumped up with original programming, but they’re taking advantage of tablets and smartphones getting stronger distribution from providers.
Fresh off its star-studded Matrix Awards luncheon, New York Women in Communications moves forward to empower women in all media
Whether it’s a small agency meeting or large industry conference, Donna Speciale, president of investment and activation at MediaVest USA and AWNY’s 2010 Ad Woman of the Year, is known for commanding her audience with her extensive knowledge of the media market and her insights into the advertising landscape.
How do you reach Hispanics? Think Hispanic during every planning stage, reach them “in culture” and understand acculturation.
The Advertising Hall of Fame inducts seven, including Bill Cosby, General Motors, David Abbott, Eduardo Caballero, Jack Connors Jr., Laurel Cutler, Earl G. Graves Sr. and Herb Kelleher.
Interactive innovations are adding to the appeal of out-of-home advertising.
For companies committed to shopper marketing, new research shows consumers have become less impulsive at the point of purchase.
Sports sponsorship appears to be showing impressive resiliency, despite the tepid economic turnaround.
Many brands are using new insights into U.S. Hispanic audiences to grow their businesses.
