Ad Design Guidelines
If you have any questions regarding the production of an ad please contact your advertising representative. If you do not have an advertising representative and are interested in advertising please contact Nora Contini.
Ad Sizes: Click here to download as a PDF
| Size | Col. x Units | picas | inches |
| 1/24 | 1x1 | 13p6x11p | 2.292" x 1.833" |
| 1/12v | 2x1 | 13p9 x 23p | 2.292" x 3.833" |
| 1/12h | 1x2 | 28p6 x 11p | 4.75" x 1.833" |
| 1/8v | 1x3 | 13p9 x 35p | 2.292" x 5.833" |
| 1/8h | 3x1 | 43p3 x 11p | 7.208" x 1.833" |
| 1/6sq | 2x2 | 28p6 x 23p | 4.75" x 3.833" |
| 1/6v | 1x4 | 13p9 x 47p | 2.292" x 7.833" |
| 1/6h | 4x1 | 58p x 11p | 9.667" x 1.833" |
| 1/5 | 1x5 | 13p9 x 59p | 2.292" x 9.833" |
| 1/4v | 2x3 | 28p6 x 35p | 4.75" x 5.833" |
| 1/4h | 3x2 | 43p3 x 23p | 7.208" x 3.833" |
| 1/4 tall | 1x6 | 13p9 x 71p | 2.292" x 11.833" |
| 1/3v | 2x4 | 28p6 x 47p | 4.75" x 7.833" |
| 1/3h | 4x2 | 58p x 23p | 9.667" x 3.833" |
| 3/8 | 3x3 | 43p3 x 35p | 7.208" x 5.833" |
| 5/12 | 2x5 | 28p6 x 59p | 4.75" x 9.833" |
| 1/2v | 3x4 | 43p3 x 47p | 7.208" x 7.833" |
| 1/2h | 4x3 | 58p x 35p | 9.667" x 5.833" |
| 1/2 tall | 2x6 | 28p6 x 71p | 4.75" x 11.833" |
| 5/8 | 3x5 | 43p3 x 59p | 7.208" x 9.833" |
| 2/3 | 4x4 | 58p x 47p | 9.667" x 7.833" |
| 3/4 | 3x6 | 43p3 x 71p | 7.208 x 11.833" |
| 5/6 | 4x5 | 58p x 59p | 9.667" x 9.833" |
| full page (no bleed) | 4x6 | 58p x 71p | 9.667" x 11.833" |
Bleed Sizes for Full Page and Cover
Bleed Area - 69p x 82p6 or 11.5" x 13.75"
Trim Area - 63p x 76p6 or 10.5" x 12.75"
Live Area - 58p x 71p or 9.667 x 11.833"
Ad Submission Guidelines:
Acrobat PDF
- All fonts must be embedded
- If the ad is 4-color, it must be set to CMYK
- If the ad is black and white, there should be no color elements in the ad
- The ad cannot have RGB in it at all (ads with RGB will not reprint)
- PDF should be exported at a minimum of 100 lpi (lines per inch)/200 dpi (dots per inch)
- Ad must be correct size (please double check, a 2X3 is not a 2" by 3" ad)
QuarkXPress File
- Include all fonts with file (both printer and screen)
- Include all art (collect for output) Please double-check as sometimes tiffs do not collect (Quark 4.1 and earlier)
- Include all logos
- Ad must be correct size (please double check, a 2X3 is not a 2" by 3" ad)
- If CMYK, make sure all colors are set to process
- If the ad is black and white, there should be no color elements in the ad
Illustrator Files
- Collect and send all fonts or
- Convert all fonts to outlines. This makes your text uneditable, so please proof carefully.
- Include all artwork
EPS or TIFF files
- Please be sure to completely proof your ad as no changes will be possible
- Please be sure your ad is sized to specs
E-mailed Ads
- Please try to keep file sizes small. Ads over 1mb should be stuffed to ease uploading/downloading.
- We accept e-mailed ads at any size, but be sure your email service can support the file size you are sending.
- When e-mailing ads please use the subject line for your organization name and in the body of the email, list the ad size, the date it is scheduled to run, your ad reps name and the name of the files you are submitting, so we can double check that we have received everything you had intended to send.
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