"They're making sure everything is in place to handle a storm," said Chris Rogers, director of risk control at Aon Risk Solution's Entertainment Group, which has organized events at previous Super Bowls in Jacksonville, Florida and San Diego.
"They'll have shelters in place for people at the stadium, as well as plans for traffic and safety control. They take up to two years to plan this all out and the NFL takes over 30 days before the game to make sure everything is in place," Rogers said.
"If things go well, this could be a big boon for the NFL," said Mark Conrad, director of Sports Business Specialization at the Gabelli School of Business. "There are some good reasons to try this in NYC, the major media market in the world."
But some analysts see potential downfalls to an open air stadium seeped in snow. (Read more: 12 Unusual Super Bowl Bets)
"The possible TV visual of snowy, icy empty seats will have a devastating impact on the NFL," said John Goodman, head of John Goodman Public relations. "And the sporting press will be writing about the fiasco weeks after the game. Playing in a cold weather site is a huge gamble for the NFL and Roger Goodell that could have sky high or devastating PR results."
Bad weather means bad economics said Arthur Fleisher, professor of economics at Metropolitan State University of Denver.
"Fewer people will show up if it's snow and cold," said Fleischer. "It's like voting. If there's bad weather fewer people vote and bad weather could keep the number of people showing up from out of town and spending their money. And if there's a cancellation of the game because of the weather, that would obviously be a disaster. Rescheduling it and all that's involved would be a nightmare economically."
Even some players don't like the idea playing a Super Bowl outdoors in colder weather. (Read more: Bowl-Bound Jets Stock Up on Dom Perignon and Wings)
"I think it's retarded," said Joe Flacco, starting quarterback for the Baltimore Ravens at his Super Bowl news conference Monday. "I probably shouldn't say that. I think it's stupid. If you want a Super Bowl, put a retractable dome on your stadium. Then you can get one. Other than that, I don't really like the idea. I don't think people would react very well to it, or be glad to play anybody in that kind of weather." Flacco later backtracked on using the word "retarded" but stood by his initial reaction.
Statistics do show a difference in a game, playoffs or regular season, played in cold weather -- if ever so slightly in some areas.
Teams in sub 40 degree weather score on average 41 points a game while games in 70 degrees or higher average 42.5 points a game according to Stats.com.
Games in warm weather are naturally better for passers, with a quarterback rating of 81.6 in 70 plus temperatures, while sub 40 degree weather shows QB ratings at 76.5.
Teams turn the ball over more often in 40 degree weather and perhaps the worst performance comes from kickers, who have a 66 percent average of making their field goals in 70 degree weather and only a 58 percent average in sub 40 temperatures.
But Flacco might want to think again. Stats.com says the Ravens have a .599 winning percentage in cold weather as opposed to the 49ers at .572. And If the game at MetLife Stadium goes off without a hitch, you can expect more cold weather Super Bowls in the future.
"The precedent will be set for other cities like Chicago, or Boston to host these games" said Scott Minto. "It won't be a Lambeau field because they're not able to handle all the needed accommodations, but cities that can will try to get the games in the future. I think you'll see more Super Bowls in colder out door stadiums."
Just before Green Bay's Bart Starr won the game against Dallas in 1967, he ran over to coach Vince Lombardi and said he wanted to run a quarterback sneak. "Just run the ball in and let's get the hell out of here," Lombardi said after more than two hours of pacing up the sidelines in sub-freezing temperatures.
The NFL's hope, say analysts, is that history won't repeat itself.
"It will either be a PR goldmine or debacle," said John Goodman. "I don't foresee anything in-between."
