Skip to main content
Part of complete coverage on

Iceland bouncing back on tourism boom

December 14, 2012 -- Updated 1332 GMT (2132 HKT)
Iceland's spectacular landscape has played host to a tourism boom in recent years. The number of foreign visitors touching down in the country increased by nearly 16% last year alone. Iceland's spectacular landscape has played host to a tourism boom in recent years. The number of foreign visitors touching down in the country increased by nearly 16% last year alone.
HIDE CAPTION
The view from Iceland
Bouncing back
Hot springs
Northern lights
Ash cloud
Planning for the future
<<
<
1
2
3
4
5
6
>
>>
STORY HIGHLIGHTS
  • Iceland has experienced rapid growth in its tourism sector since its economy collapsed in 2008
  • The country is home to spectacular landscapes, volcanoes and hot springs
  • President Olafur Ragnar Grimsson hopes Iceland will be attracting 2 million visitors a year by 2020

Business Traveller is a monthly show about making the most of doing business on the road.

(CNN) -- The Arctic winter may be long and dark but one light still shines bright in the land of the midnight sun -- Iceland's booming tourist trade.

Foreign visitors increased by 15.9% last year whilst travel now accounts for 5.9% of GDP, according to the Icelandic tourist board.

Given the financial catastrophe confronting the country as recently as 2008 -- when the IMF stepped in with a $2.1 billion loan after several major Icelandic banks collapsed -- this turbo-charged development is all the more remarkable.

"We've had this extraordinary growth in tourism in the last few years," Iceland's president, Olafur Ragnar Grimsson, told CNN's Richard Quest.

We've had this extraordinary growth in tourism in the last few years
Ólafur Ragnar Grímsson

"Because [in] the tourism structure of Iceland we have many small and medium-sized companies in the north, the east and the west, the economic benefits spread through the economy and all over the country in a way that no other sector actually does."

Watch video: Richard Quest's presidential tour of Iceland

Iceland's economy is predicted to grow by 2.7% this year and unemployment will fall to 5.7%, according to Statistics Iceland -- thanks in part to the expansion of tourism.

For President Grimsson, this is just the start of a back-to-basics economic approach that will focus less on risky financial services and more on industries such as clean energy tech, fishing and, of course, travel.

Tourism drives Iceland's growth

Official figures show that Iceland currently attracts 600,000 visitors a year, but by 2020 Grimsson says he hopes this figure will be nearer two million, almost seven times the country's population.

A presidential tour of Iceland

Key to meeting these ambitious targets is the successful promotion of Iceland's pristine natural beauty -- its rural hinterland is famed for its spectacular volcanoes and natural hot springs -- as well as its potential as a business and aviation hub.

According to Oli Bjorn Hauksson, CEO of Keflavik, the country's only international airport, Iceland's geographic location makes it the perfect pit stop for long-distance flights.

"We are in the middle of the Atlantic Ocean between Europe and the North America, which is the best place for a hub ... airport to be," he says.

That gives tourists traveling between the outer reaches of the two continents the option of breaking up their journey.

See also: Discover Iceland's fire and ice

So far, the tactics aimed at enticing travelers to Iceland appear to be working. Iceland's tourist trade was even able to safely negotiate the ash-cloud chaos caused by the erupting Eyjafjallajokull volcano in mid-2010.

Close to 100,000 flights were cancelled and millions of passengers were left stranded in what was the biggest disruption to air travel since World War II.

"We were worried, if the handsome growth we had been experiencing year-on-year would be halted," says, Steingrimur J. Sigfusson, Iceland's tourism minister. "But fortunately that did not happen."

He added: "For the good or worse, the eruption proved to both Europe and America that Iceland is not so far away. At least we were close enough to cause all this trouble for the aviation industry."

Despite an initial dip in visitor numbers, Iceland returned to double digit travel growth by late 2010. Such resilience so soon after the financial crisis provides Sigfusson with a bullish outlook for the future.

"If things go on for a number of years, in addition with growth of 10 to 15%, tourism will be Iceland's industry number one, in terms of foreign currency earnings," he says.

See also: Eat like a viking in Iceland

President Grimsson however cautions that such rapid development will require precise planning to ensure Iceland can cope.

Some in Iceland already fear that the country is becoming overrun with tourists, but Grimsson is confident Iceland can cope.

"This is a country the size of England -- a big part of it is volcanic desert, glaciers, rivers, lakes -- so if we decide to do it we can control the traffic in such a way that we allow people to enjoy the beauty of the country without being overcrowded," he says.

He adds: "When this decade comes to an end we might have two million tourists coming to Iceland every year, and we have to plan for that.

"That is a debate I have encouraged the nation to engage in over the next few years."

ADVERTISEMENT
Part of complete coverage on
January 30, 2013 -- Updated 1059 GMT (1859 HKT)
In-flight meals don't have a stellar reputation but a handful of airlines are bringing first class food to those stuck in economy class.
January 18, 2013 -- Updated 0356 GMT (1156 HKT)
French aviation deigners AirJet Designs and Designescence have teamed up to create the Casino Jet Lounge, an in-flight casino
Two French aviation design studios are betting on gambling in the air.
January 16, 2013 -- Updated 1332 GMT (2132 HKT)
When it comes to airline alliances, there is safety and profitability in numbers.
December 20, 2012 -- Updated 1021 GMT (1821 HKT)
The Fasano Boa Vista, Brazil
Tired of staying in anonymous corporate hotels? Try one of the gorgeous lodgings named by Wallpaper* as its best business hotels of 2012.
December 21, 2012 -- Updated 1237 GMT (2037 HKT)
Harpa, a combo concert hall and convention center, in Reykjavik, Iceland.
Iceland is attracting business travelers by pitching itself as a halfway point between Europe and the United States.
December 14, 2012 -- Updated 1332 GMT (2132 HKT)
Tourists bathe in Iceland's famous Blue Lagoon just outside Reykjavik.
The Arctic winter may be long and dark but one light still shines bright in the land of the midnight sun -- Iceland's booming tourist trade.
December 5, 2012 -- Updated 1450 GMT (2250 HKT)
Every two weeks, the French village of Levignac hosts a nocturnal procession of huge A380 parts on their way to the Airbus assembly line.
December 14, 2012 -- Updated 1515 GMT (2315 HKT)
An increasing number of high-end luxury companies have decided to open hotels, where their clients can eat, sleep and breathe the brand around the clock.
December 3, 2012 -- Updated 1122 GMT (1922 HKT)
The Airbus A380 has just celebrated its fifth anniversary as a commercial aircraft. Check out the Superjumbo's impressive stats.
ADVERTISEMENT