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About the Newspaper

Helpful information about the Financial Times


Subscription queries

Common queries about newspaper subscriptions

Your top questions answered

Below is a selection of the top queries we have from our users. You can find a more comprehensive list of queries in the categories to the left.

  • Why is the FT pink?
    • First published in 1888 as a four-page newspaper, the Financial Times’ initial readership was the small financial community of the City of London. In 1893, to differentiate it from its rival, the Financial News, the FT switched to its distinctive shade of salmon pink- a masterstroke which made it immediately distinguishable from its main competitor. (Note: the two papers eventually merged in 1945 as a single (pink) newspaper).
  • How do I locate my account number?
    • Your account number can be found on your invoice letter. If you cannot locate your account number, please contact our customer service team for assistance.
  • Whom should I contact about billing issues?