FT-SunTec Business Solutions Dinner Forum

Redefining customer experience through pricing innovation

Overview

Faced with tough economic environments and ever increasing regulatory and competitive pressures, financial institutions have recognised that responding to changing market needs in real-time and establishing mutually-beneficial relationships with customers is the key to long-term growth. Customer-centric business models enable optimal revenue management processes to be adopted and personalised product and pricing strategies to be developed for valuable clients: the challenge is leveraging available data and implementing technology frameworks that deliver a unique customer experience.

The FT- SunTec Business Solutions Dinner Forum: Redefining customer experience through pricing innovation, hosted by the Financial Times in partnership with SunTec Business Solutions, will explore the technological platforms and relationship-based pricing strategies that maximise customer value and revenue streams.