James Minno
Senior Data Analyst
Advancement Services
Development and Alumni Relations
Adjunct Faculty
585-475-3162
Office Location
James Minno
Senior Data Analyst
Advancement Services
Development and Alumni Relations
Adjunct Faculty
585-475-3162
Currently Teaching
MGIS-650
Introduction to Data Analytics and Business Intelligence
3 Credits
This course serves as an introduction to data analysis including both descriptive and inferential statistical techniques. Contemporary data analytics and business intelligence tools will be explored through realistic problem assignments.
MKTG-778
Commercialization and Marketing of New Products
3 Credits
This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the firm's product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization.