Topic | Media & marketing | The Sydney Morning Herald

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Media & marketing

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YouTube draws industry ire on wasted advertising spending

YouTube draws industry ire on wasted advertising spending

Alphabet-owned YouTube makes between $1.5 billion and $2 billion in advertising revenue in Australia annually, but some media investors say as much as 30 per cent of their spend is going down the drain.

  • by Calum Jaspan

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Nine targets Facebook, YouTube as it fires starting gun on Olympics decade

Nine targets Facebook, YouTube as it fires starting gun on Olympics decade

Nine Entertainment is banking on its recent Olympics deal to attract the nation’s most powerful advertisers.

  • by Calum Jaspan
Trump’s $2 billion deal is facing another D-Day

Trump’s $2 billion deal is facing another D-Day

The clock is again ticking on Donald Trump’s merger with a controversial US company. A lot is riding on it.

  • by Stephen Bartholomeusz
The Reporter podcast: Finding Bogucki

The Reporter podcast: Finding Bogucki

This week on The Reporter podcast, Gary Adshead tells Michael Thomson the inside story of the extraordinary rescue of Robert Bogucki in the Australian desert.

Finding Bogucki: The fallout, the stuff-ups and a tinderbox of tension
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The Reporter

Finding Bogucki: The fallout, the stuff-ups and a tinderbox of tension

Behind the scenes of the extraordinary rescue of Robert Bogucki in the Australian desert, and how those sent to observe found themselves playing a leading role.

  • by Gary Adshead
‘Get rich slowly’ scheme pays off again for Clemenger
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Companies

‘Get rich slowly’ scheme pays off again for Clemenger

The Australians behind one of our most successful advertising brands will walk away with another mammoth payday after its overseas owner increased its holding in the business.

  • by Calum Jaspan
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Walkley Foundation reviews sponsorship policy as climate boycott heats up

Walkley Foundation reviews sponsorship policy as climate boycott heats up

The Walkley Foundation is undertaking a review of its sponsorship policy, amid increasing industry pressure over a commercial partnership with Australia’s most prestigious journalism awards.

  • by Calum Jaspan
End of an era: Neil Mitchell to leave 3AW Mornings after 33 years

End of an era: Neil Mitchell to leave 3AW Mornings after 33 years

The 71-year-old radio legend made the announcement to listeners on Friday morning, ending weeks of speculation.

  • by Calum Jaspan
Hutchison takes on netball in new radio rights deal

Hutchison takes on netball in new radio rights deal

Sports media mogul Craig Hutchison has added netball to his sprawling broadcast empire, inking a new radio deal with the embattled sport.

  • by Carla Jaeger
How new Snapchat boss plans to increase its reach

How new Snapchat boss plans to increase its reach

About 80 per cent of Australians aged between 13-24 use Snapchat on a monthly basis, but the company says it “owns the under 40” space.

  • by Calum Jaspan
‘Not walking away because of racism’: Stan Grant on ABC exit

‘Not walking away because of racism’: Stan Grant on ABC exit

Recently departed ABC star Stan Grant says pinning his departure purely down to racism is to “[misunderstand] and misread” the events leading to his exit.

  • by Calum Jaspan