By Kara Bloomgarden-Smoke | February 4, 2011 | 11:47 am
The crazy weather has to be good for somebody’s profit margin. And, not surprisingly, that somebody is weather.com. On January 31, weather.com cashed in on storm fatigue, setting the one-day digital record for traffic with 126.7 million page views. The Weather Channel for iphone app got 35.2 million hits and the Weather Channel for Android app got 23.7 million. Since ads on websites are sold by pageview, when websites get slammed with a blizzard of hits, they often don't have enough ad inventory to stock their... MORE»