Advertising & Branding
:Marketing
Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping. Google commissioned Ipsos MediaCT to find out how people plan to get…
While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.…
As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…
This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…
This month, Radio Flyer started airing TV commercials for the first time in more than 20 years. But that doesn't mean you'll be seeing more of its iconic red wagons…
In the Olde Booke of Branding Wisdom—well, if there is one—is writ an important lesson: Just because your brand’s been around for a century doesn’t mean you can stray off…
Specs Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman What Marketing, advertising and experiential agency Where New York offices One of the most…
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…
There’s no question that Burger King is a major brand that needs marketing help as it tries to reverse a market share decline. But are the agencies dancing with BK…
Is the world ready for a home media player that doesn’t have a slot in the front of it? Boxee, the manufacturer of open-source streaming software for televisions (and the…
